fundi (pron. Foen-dee) South African/Zulu
n. Someone who is an expert or an authority.
Great design begins with a great idea
At fundi, creative ideas, strategic solutions and intelligent design are central to the work we produce. For every project — whether print, interactive or interiors — we call upon our collective expertise, maintain a fresh perspective and keep our eye on the big picture. We use our integrated approach to design to build brands and bring them to life with targeted communications and interiors. From Fortune 500 companies and studio marketing departments to corporate start-ups and market shakers, we generate creative solutions that deliver results — and inspire.
Lee Winnick, fundi’s principal, brings a global perspective to the work generated at fundi. With over 25 years as a marketing and design professional in Los Angeles, London and South Africa, her insightful ideas, strategic thinking, and passionate enthusiasm are at the core of fundi’s creative solutions. An eclectic world traveller, Lee is fundi’s interior design expert, using her deep understanding of branding to transform and translate interior spaces to communicate a company’s essence and align with its overall branding goals. Before spearheading fundi, Lee worked with Parlour Wood in London, and Hunt Lascaris TBWA (Chiat/Day) and Grey Advertising in South Africa.